Business Analytics and Reporting

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Enterprise Data Warehouses (EDW) are the means to the end.  EDW implementations produce limited return on investment until the end-consumers actually consume the data. But data consumption is only the beginning to true BI. The goal of any EDW/BI investment must be to turn the data into actionable information that is intuitively delivered to provide insight to the business community. Intuitively delivered insightful information enables the business to monitor the performance of the enterprise and to make informed decisions that fine tune the execution of business process.

TeamDNA approaches Data Analytics and Reporting from a Business Process perspective. Afterall, what we're trying to do is improve the performance of the enterprise. Data is our imperical means to provide measure process performance, but we must first make sure we have a concise understanding of business process. TeamDNA always starts by development the Business Process Model (BPM). Using the BPM as the framework, we drive into the goals and objectives of each business function and articulate the Key Performance Indicators (KPI) used to measure attainment towards those functional objectives.  Process measures are driven out for each functional objective and KPI so we can develop an effective cause and effect measure model linking the daily business activity performance to the functional objective attainment tracking.

Data Analytics is a critical companion analysis discipline to enterprise process performance monitoring. Effective analytics finds those golden opportunities to give the enterprise a competitive edge.  TeamDNA designs the EDW to ensure a rich set of attributes and characteristic properties are captured about the enterprise product, customer, market, environment, regulatory and competitive landscape. The core functions of the enterprise each have a companion analytics need where the buiness can find the right approach to sell the right mix of products and services to the right segment of the market to achieve maximum profitability and the desired market position.  TeamDNA's 360 awareness means we know how to build solutions that embrace the Plan, Do, Check, Act approach to Customer Relationship Management and Product Management.